A department store holds so much promise when you're shopping with Brenda Kinsel.
Contrary to popular belief, 54-year-old Kinsel doesn't agree that retailers sell nothing aimed at women over 40. And she proves it every day as a nationally recognized wardrobe consultant and author of four useful books on shopping and style, including "40 Over 40: 40 Things Every Woman Over 40 Needs to Know About Getting Dressed."
"I have complete and total compassion for women who say, ‘I can't find anything,' " Kinsel says. "The brightest, wildest, wackiest things are the ones your eye goes to first. Many women walk into a store and walk back out."
But the building blocks are there, she insists, and walked me through Macy's in Minneapolis to prove it.
Kinsel has been a wardrobe consultant for more than 20 years. She lives and shops in northern California but maintains the Midwestern sensibility that comes from growing up in North Dakota.
She was in the Twin Cities last weekend to speak at the Association of Image Consultants International annual conference. Imagine the once-overs you'd get walking into that event.
"Actually, I got together last week with two of my colleagues to work on our outfits," Kinsel says. "Even image consultants need image consultants."
We met in the shoe department at Macy's, which, oddly enough, is where Kinsel often starts shopping with clients. "People have a lot of practice buying clothes but not a lot of practice finishing an outfit -- shoes, jewelry, handbag. Often, the accessories make the outfit."
Shoes in particular, she says, say a lot about a person. Take Kinsel's Aquatalia black platform wedge sandals. "They say that I'm trendy, edgy, a little more forward."
Kinsel paired her sandals with a slimming, all-black ensemble: a long microfiber skirt and bolero-style top accessorized with a skinny belt. "There's got to be a hard edge. We're getting softer, so you need to create structure."
One of the biggest fashion faux pas, Kinsel says, is wearing dependably forgiving apparel from Chico's or Eileen Fisher head to toe.
"That equals maternity. Take a flowy piece with a more tailored piece. Soft with hard."
For a cocktail event at the conference, Kinsel planned to wear that same long black skirt and swap the understated black top for a lacy Nanette Lepore jacket with puffy sleeves.
"Most (image consultants) showed up with a ton of luggage," she says. "I like to use a few pieces in multiple ways. That's the challenge of creating travel outfits."
An even bigger challenge for women over 40 is embracing a trend without going overboard. "If you're over 40, cut the trend by 50 percent," she says.
She mentions a mother and daughter team she recently saw dressed like twins in platform heels, cuffed pants and baby-doll tops. "When a woman does that, you don't get to see her relevance, her maturity," Kinsel says.
Which is not to say that a mom can't wear a baby-doll top. But she should uncuff the pants or, better yet, wear the top with crisp trousers -- something to show that she's not trying to look like one of her daughter's girlfriends.
Kinsel paused for an Eileen Fisher linen jacket. It was soft, as is the designer's signature, but had some defining lines and a slightly more fitted look. A mannequin in the Ralph Lauren department also caught her eye. Kinsel gave thumbs-up to the gauzy white blouse with ruffles down the center, cinched with a brown belt.
In the contemporary department, where louder music tells more mature shoppers they're not welcome, Kinsel pointed to a flowing gray Kenzie top as something a woman her age could pull off. It had the current loose look without being "so baby doll." "And I'd put a T-shirt under it," she said.
Kinsel also gave permission for women over 40 to try a brown Theory shirtdress on display. Rather than the matching belt that comes with the dress, Kinsel said she'd pair it with something more distinct, carry a great bag and wear dressy flip-flops.
Yes, women over 40 can pull off flip-flops, Kinsel says, as long as they are dressy. But dressy doesn't mean overly glitzy -- that would be in direct conflict with her cutting-the-trend-in-half rule.
It's complicated. That's why women pay her $250 an hour.
by St. Paul Pioneer Press - http://www.dailymail.com